{"id":281,"date":"2016-02-18T12:16:43","date_gmt":"2016-02-18T11:16:43","guid":{"rendered":"http:\/\/damonfairclough.com\/?p=281"},"modified":"2016-02-18T12:56:45","modified_gmt":"2016-02-18T11:56:45","slug":"we-interrupt-this-broadcast","status":"publish","type":"post","link":"http:\/\/damonfairclough.com\/index.php\/creative-thinking\/we-interrupt-this-broadcast\/","title":{"rendered":"We interrupt this broadcast"},"content":{"rendered":"<div class=\"ttfmake-embed-wrapper aligncenter\" style=\"max-width: 960px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/152469661\" width=\"960\" height=\"540\" frameborder=\"0\" title=\"FOUR WORDS Liverpool Media Wall: 3.00-4.00pm 20.01.16\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p>It was perhaps the strangest 60 minutes that this oversized, traffic-choked television has ever seen.<\/p>\n<p>Overlooking the tumbling river of vehicles that flows between Liverpool\u2019s Lime Street Station and the exquisite St George\u2019s Hall, the 31-metre long <a href=\"http:\/\/www.oceanoutdoor.com\/products\/digital\/liverpool-media-wall\/\">Media Wall<\/a> usually plays host to a constant cycle of ads. However, for one hour only on January 20<sup>th<\/sup> 2016, its consumerist mantra was interrupted by the <a href=\"http:\/\/alandunn67.co.uk\/fourwords.html\">Four Words<\/a> art project \u2013 a stream of slogans, thoughts, non-sequiturs and questions on the theme of money, value and exchange.<\/p>\n<p>Conceived by the artist <a href=\"http:\/\/alandunn67.co.uk\/\">Alan Dunn<\/a>, and forming part of the <a href=\"http:\/\/www.metalculture.com\/projects\/liverpool-provocations-a-series-of-artistic-interruptions\/\">Liverpool Provocations<\/a> series, the anti-ads were provided by an eclectic list of artists, writers, economists, journalists, musicians and community activists &#8211; not to mention the odd creative copywriter. Each contributor was required to submit four words together with instructions for a ten-second text animation; on the day, the 70-ish syntactical snippets were aired three times each, and once the hour was up, normal commercial service was resumed.<\/p>\n<p>At the very least, Four Words threw a linguistic spanner into capitalism\u2019s works for an afternoon during the January sales, provoking plenty of puzzlement and, perhaps, a little inspiration for the city\u2019s passing workforce.<\/p>\n<p><a href=\"http:\/\/damonfairclough.com\/index.php\/creative-thinking\/four-word-march\/\">As revealed on this very blog<\/a> back in December, I was one of the contributors invited to take part in this intriguing intervention. When I originally trailed my involvement, I kept my four-word slogan under wraps, but now my story can be told. Here goes:<strong><a href=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-1-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-284\" src=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-1-small.jpg\" alt=\"Four Words, Liverpool - Damon Fairclough 1\" width=\"480\" height=\"330\" srcset=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-1-small.jpg 480w, http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-1-small-300x206.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/strong><\/p>\n<p><a href=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-2-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-285\" src=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-2-small.jpg\" alt=\"Four Words, Liverpool - Damon Fairclough 2\" width=\"480\" height=\"330\" srcset=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-2-small.jpg 480w, http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-2-small-300x206.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-3-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-286\" src=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-3-small.jpg\" alt=\"Four Words, Liverpool - Damon Fairclough 3\" width=\"480\" height=\"330\" srcset=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-3-small.jpg 480w, http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-3-small-300x206.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-4-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-287\" src=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-4-small.jpg\" alt=\"Four Words, Liverpool - Damon Fairclough 4\" width=\"480\" height=\"330\" srcset=\"http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-4-small.jpg 480w, http:\/\/damonfairclough.com\/wp-content\/uploads\/2016\/02\/Blog-pic-4-small-300x206.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>So there you have it: PUT. THAT. COFFEE. <em>DOWN!<\/em><\/p>\n<p>This isn\u2019t the time or place to go into the what-and-why of that caffeinated call to action \u2013 I\u2019ll save that for an article on my writing archive at <a href=\"http:\/\/www.noiseheatpower.com\/\">noiseheatpower.com<\/a> sometime soon. For now, let\u2019s accept it at face value \u2013 just one four-word utterance among the many that caused Liverpool to raise an eyebrow one chilly January afternoon.<\/p>\n<p>I\u2019d like to express huge thanks to Alan Dunn for issuing the call, to <a href=\"http:\/\/www.jackehlendesign.com\/\">Jack Ehlen<\/a> for executing the animation, to my fellow four-worders, and to <a href=\"http:\/\/www.metalculture.com\/about-us\/liverpool\/\">Metal Liverpool<\/a> who put so much work into helping the whole thing happen. The event was <a href=\"http:\/\/alandunn67.co.uk\/fourwords.html\">well documented in both photographs and video<\/a>, so those who have the time and\/or inclination can gorge themselves on these literary snacks while reliving the whole provocative experience. Without having to endure the biting wind.<\/p>\n<p>And if any of the organisers are reading this, I\u2019m ready to do it all over again whenever you want.<\/p>\n<p>In fact, let\u2019s go crazy. Next time, let\u2019s make it <em>five.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Watch interviews and clips from the day&#8230;<\/strong><\/em><\/p>\n<div class=\"ttfmake-embed-wrapper aligncenter\" style=\"max-width: 960px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/153296481\" width=\"960\" height=\"540\" frameborder=\"0\" title=\"Four Words interviews by Bob Wass (http:\/\/www.untold-media.co.uk)\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8230;or watch the full 20-minute Four Words cycle<\/strong><\/em><\/p>\n<div class=\"ttfmake-embed-wrapper aligncenter\" style=\"max-width: 960px;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/152469661\" width=\"960\" height=\"540\" frameborder=\"0\" title=\"FOUR WORDS Liverpool Media Wall: 3.00-4.00pm 20.01.16\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<a class=\"synved-social-button 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Overlooking the tumbling river of vehicles that flows between Liverpool\u2019s Lime Street Station and the exquisite St George\u2019s Hall, the 31-metre long Media Wall usually plays host to a constant cycle of ads. However, for one hour only on January &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[21,26,19,5,23,20,24,25,22],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-creative-thinking","tag-advertising","tag-alan-dunn","tag-art","tag-copywriting","tag-lime-street","tag-liverpool","tag-media-wall","tag-metal-liverpool","tag-straplines"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Four Words art project, curated by Alan Dunn, appeared on the Liverpool Media Wall on January 20, 2016. I was one of around 70 contributors who took part.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Damon\"\/>\n\t<meta name=\"keywords\" content=\"art,copywriting,liverpool,advertising,media wall,straplines,lime street,metal liverpool,alan dunn\" \/>\n\t<link rel=\"canonical\" href=\"http:\/\/damonfairclough.com\/index.php\/creative-thinking\/we-interrupt-this-broadcast\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Damon Fairclough | Copywriting, content and creative thinking\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"We interrupt this broadcast | Liverpool | Damon Fairclough\" \/>\n\t\t<meta property=\"og:description\" content=\"The Four Words art project, curated by Alan Dunn, appeared on the Liverpool Media Wall on January 20, 2016. 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